Faux fur rules the catwalk in 2010
As if to reflect the economic global bounce-back, opulent fur pieces were everywhere at Milan’s autumn-winter 2010/2011 catwalk shows. Faux fur dominated, sometimes appearing in natural, muted colours, sometimes as a splash of neon trimming on a dress or coat.
The key theme that designers were playing with was luxury: faux fur was teemed with silk vests, long suede boots, lace or ostrich feathers to give a lavish, over-the-top effect. Elsewhere, fur was used to trim leather and wool pieces, playing on the popular boyfriend trend.
It wasn’t just the textures that were inspired by the animal kingdom; leopard print and spots were popular, while Armani showcased a range of spectacular sleeveless dresses decorated with tiger print. Feathers, fringes and suede were also present in many collections.
Some designers harked back to the 1940s and 50s for inspiration. Prada featured jackets with doubled-up fur collars, worn over elegant, classic evening wear. At Valentino, fur-trimmed long capes hinted at the glamour of fledgling Hollywood while Kenzo’s fur wraps and stoles had a distinctly vintage feel.
If you prefer grunge to glam, then faux fur has also been used to create a bohemian or rock chick feel at some shows. Jean Paul Gaultier’s 2009/2010 winter collection showcased a range of fabulous fur jackets, worn over a mini-dress or jeans. Cossack hats and Russian-influenced pieces in many collections invoked the Bohemian trend – a look that never really goes out of fashion.
Finally, hats off to the designers who have taken the fur trend and updated it, creating a distinctive and modern look rather than imitating past trends. Karl Lagerfeld’s collection stepped outside the realm of the ordinary with fur covered helmets, while Sonia Rykiel presented fur daywear pieces with a modern twist.
Faux fur isn’t an easy theme to work, but there’s plenty of inspiration out there. The look has been embraced by the high street, with bargain stores such as New Look offering a range of women’s dresses
and hoodies incorporating faux fur. Advances in material manufacture mean that faux often look and feels as good as the real thing – and it’s better for both your conscience and your wallet. The result? Faking it has never been so fashionable.